“5 Of The Best Social Media Marketing Campaigns”
May 1, 2012
Sneeze Your Brand Into High Demand
1st May Blog -1012
“5 Of The Best Social Media Marketing Campaigns”
There are those adds then when you see or hear them, you think to yourself, who ever came up with the campaign was genuis. Let stars with one add that put a smile on most of our faces, “Evian Roller Babies”. When these happy little tots appered on our computer screens, roller blading around the park, it was such a fun image it was etched into our minds. You Tube recorded 27,000,000 hits, and in total on the web, there were over 61,000,000. How happy were Evian about that?
Then we can have a look at Mr. Obama’s campaign, and what a succeful strategy they used online. Lets look at some stats first. There were 8.5 million people visiting his site monthly, 3 million online donrs and 13 million subscribers. On election day Obams’s nearest rival John McCain, the figures online were showing superior social media success to Mr Obama. Facebook, Myspace and twitter were being used in a way that was only going to give one outcome – winning!
Now some furrys friends we are all used to seeing, Meerkat, car insurance. These little guys talk to us about comparing prices. There online success was nearly matched by their offline success. The was a very simple strategy behind this, Excellent Viral Content Heavy Brand Association = Successful Marketing Campaign. Genius
Our next Campaign made the company in question over $150,000,000. Can anyone guess? Dove. Back in 2006, Dove’s online campaign for “Real Beauty” was launched. With over 11 million hits, this video was all about our perception of beauty and how this can be distorted.
This one is going to transport you right back in time with one smell! This video was watched more in 24 hours than Obams’s victory speech. Any Idea? Old Spice. With over 40 million views in one week and over 1.4 billion campaign impressions. Sales soared on this product.
With so many business owners now focusing on online, which is crucial to any business. As easy transition to capyure your audience and get them logging onto your website and checking our your campaigns, is, let me think! Wallet Tissues can assist with this.
Achoooooo
Over and Out
Sneeze Adverts
