“Industry Drivers”
June 12, 2012
Sneeze Your Brand Into High Demand
12th June Mini Blog – 2012
“Industry Drivers”
Well Morning Bloggers, another great day today on the east coast of the Emerald Isles! How long it lasts well you guess that!
Industry Drivers what can they do for your business and how are they used worldwide? Let me tell you more
Here’s an idea that big companies use all the time . . . no reason you shouldn’t use it in your business, too! A meeting with a marketing executive from almost any Fortune 1000 company sooner or later will touch on the subject of “industry drivers.” It’s important to understand what “drives” your industry. What are the compelling reasons that make consumers buy your product or service? Why do people decide to remodel their bath rooms and kitchens? Why do people decide to have their carpets cleaned? Why do people replace plumbing or pipes or heating and air conditioning units or electrical wiring? Get the point? People make buying decisions for particular reasons. What ” drives” those decisions? By studying the “drivers”, you can leverage them for your business. Look at the pizza industry, where there’s plenty of competition. What drives people to buy Pizza Hut over Domino’s over Papa John’s over Caesar’s? You can bet the pizza marketers know! No reason you can’t operate similarly. Look at the demographics of your customers. What do they have in common? What are their preferences? You’ve got to understand your customers, and the psychology that drives their buying decisions, to identify the all-important industry drivers that can result in more business for your business! soubds good to me……..
Hopefully a dry and sunny Tuesday is in store for all of us!
Over and Out
The Sneeze Adverts Team
