June 21, 2012
21st June Blog – 2012
When it comes to Branding your Brand, developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity. Your brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business.: What is Branding? Well here is the clinical answer.
A Strong Brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
Now lets look at branding in “real people terms”
Your Brand has a feeling and message associated to it, when someone for example sees or hears “Mcdonalds” they know it is cheap, quick and usually has a fun feeling associated to it for Children/Teens (maybe even adults). This is a world wide business, when people see that “M” sign they know exactly what it is.
So what have Mcdonalds done different to every other fast food company out there when it comes to their branding and re-branding? I mean they serve 50 million people a day!
they must have done something different…
and what is that?
Price, People, Product, Place, Promotion
McDonalds Stores where given new interiors, new staff uniforms, new products on menus. An outdoor promotions campaign, with the golden question mark being replaced by the golden arches. Then instead of targeting families and children they went for the Teens. With Justin Timberlake signing “i’m loving it” they had caputred that audience nicely. Tony Hawkes came on board with his skate board and made things offically cool. McDonalds then sponsored MTV. They went after four main areas: Music, Sports, Fashion and Entertainment.
Beat you never thought McDonalds would be food for thought!
Have a great Weekend!
Over and Out
Sneeze Adverts Team